Audi Showroom

For a £45 million car dealership which towers above the M4/A4 corridor in West London, the interior specification had to be in keeping with the design and engineering ethos of one of the world’s most successful luxury car manufacturers. MAP met the stringent aesthetic and technological requirements, and played the key role in delivering a high performance ventilation system.


Audi Showroom


Atelier Ten

Project type:

Offices & Headquarters

Installation type:



West London

On the Great West Road in Brentford, the seven storey Audi West London dealership covers 190,000 sq feet with three showroom floors capable of displaying 116 cars along with two basement levels for servicing and parking facilities. The top two storeys house a business and creative complex which operates as a conference centre.

For the showroom and office floors, which featured full height, inclined and curved glazing, we designed and specified a ventilation system including 200 LDB High Induction Linear Diffusers which met with the design ethos of Audi, whilst at the same time minimising visual impact and allowing the air to be distributed precisely throughout the retail palace.

The building had an unusual footprint which became larger as it went up - this presented some challenges.  Installed by specialist contractor, Mitie Engineering Services, the diffusers were faceted to follow the slight curve of the building. Comprising a number of slot nozzles with an optimised interior and profile contour, the LDBs allow treated air to be distributed precisely throughout the airy and light showroom environment to ensure both thermal and acoustic comfort for staff and customers.

With this impressive cutting edge retail facility open for business, we played the key role in providing in-room air technologies which deliver on practicality, performance and style.

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